LONDON — For the third quarter of 2026, Prada returned to the top of Lyst‘s hottest brands ranking for the first time since the fourth quarter of 2023, as the latest index pointed to shoppers’ growing appetite for brands with a distinctive point of view.
The Milanese fashion house rose five places to number one, with demand increasing 55 percent quarter-over-quarter.
Lyst said the retail launch of its fall 2026 collection in the third quarter helped turn fashion week attention into shopping interest.
The show embraced an intentionally decayed, ravaged and layered aesthetic with 15 models walking the space four times each, adding or removing garments with every pass to reveal hidden pieces, such as a 1950s-inflected dress transforming from a flared skirt, or cotton drawers and gray sweaters tucked beneath a trim black pantsuit.
Beyond the runway buzz, the Prada Wish Pouch, a style first introduced in 2024, became the quarter’s hottest product, with demand surging 500 percent quarter-over-quarter.
Celine also gained five places, reaching the top 10 for the first time. The brand’s quarter included a collaboration with Reebok, the launch of its L’Été collection, and well-received men’s and women’s shows, which were both ranked among the top 10 collections for the spring 2027 season by WWD.
Backstage at the Celine men’s spring 2027 show.
Adam Katz Sinding/WWD
Bottega Veneta climbed three spots in the period to 11th place, as demand rose 66 percent quarter-over-quarter. Lyst said interest centered on Louise Trotter’s debut spring 2026 collection, particularly its bags and accessories.
Dries Van Noten entered the ranking at 16th, supported by a 27 percent quarterly increase in demand. Its Long Wrap Scarf-Skirt landed in the top five among the hottest products.
Diesel returned to the ranking at 18th place after its viral spring 2027 show, capping off Glenn Martens’ transformative five-year tenure at the label. Khaite debuted at the 20th spot, with online shoppers searching for its Danielle Jeans and Oliver Peoples eyewear collaboration.
Lyst namechecked Conner Ives, Emily Dawn Long and Mfpen as moving fast-rising brands this quarter. Searches for Conner Ives, known for reworking vintage T-shirts and deadstock, rose 49 percent, helped by its Reconstituted Vintage Robe. The New York-based Emily Dawn Long saw demand rise 17 percent, while Mfpen from Copenhagen recorded a 37 percent increase quarter-over-quarter.
The Lyst’s hottest products ranking for Q3 2026
Courtesy
The product ranking reflected both statement dressing and familiar styles returning to favor.
With Prada’s Wish Pouch taking first place after demand surged nearly 500 percent, Celine and Reebok’s Freestyle Lo ranked third, while Vans’ Premium Authentic reached fourth amid renewed interest in 2010s fashion. Slouchy top-handle bags spanned price points, with Cos’ Trullo Flap at top two and Balenciaga’s Rodeo Bag at the eighth spot.
Other top 10 products included Cartier’s Tank watch, which saw demand climb 83 percent quarter-over-quarter, Free People’s Forever Young Bloomer Pants and Phoebe Philo’s Peak Sunglasses, whose demand rose 525 percent.