Georgia May Jagger is the new face of Mackage, in a holiday campaign that features black-tie underpinnings beneath Mackage outerwear.
In the campaign, which breaks Thursday, the 34-year-old British-American model is photographed in candlelit environments surrounded by Champagne, silver serving pieces, dramatic florals, mirrored surfaces, and subtle metallic details, all captured in a cinematic, ambient light. The campaign was photographed by Sam Hayes at Villa Clerici in Milan.
Georgia May Jagger for Mackage’s holiday campaign.
Courtesy of Mackage
In the ads, Jagger wears cigarette pants, a dark skirt, a sequined dress and a full tuxedo, paired with Mackage’s Nanny faux-fur jacket and the sequin Felicia-sq down jacket with voluminous sleeves and smocked elasticized detailing. She is also styled in a full white suit with Mackage’s cream Madalyn-Glo in high-gloss down and the Yaya-sq sequin jacket.
Jagger is the daughter of Rolling Stones frontman Mick Jagger and model Jerry Hall. She is known for her signature Jagger pout and gap teeth, and has appeared on the covers of Vogue, Elle, Harper’s Bazaar, and i-D., and in campaigns for Chanel, Versace, Miu Miu, Hudson Jeans, Rimmel, Just Cavalli and Angel by Thierry Mugler fragrances. Jagger has also walked the runway for such brands as Tom Ford, Balmain, Versace, Louis Vuitton and Marc Jacobs.
In addition to her modeling career, Jagger is also the co-owner of Bleach London, the British hair salon that opened in 2011.
Georgia May Jagger for Mackage.
Courtesy image
In the campaign, the men are also in black tie, photographed in such looks as the high-gloss down Kane-Glo vest and Kent-Glo jacket with removable hood and the Otto-PB pebble leather jacket. The men also wear the Clyde reversible shearling coat, and a classic wool coat with heritage-inspired tailoring for transitional protection with a removable bib and down liner.
Founded in 1989 in Montreal, Mackage’s guiding ethos is “Aesthetics That Protect.” Under the leadership of chief executive officer Tanya Golesic, Mackage has evolved from an outerwear brand to a lifestyle brand with a focus on innovation, craftsmanship and design.
Georgia May Jagger in Mackage’s holiday campaign.
Courtesy of Mackage