Tommy Hilfiger, part of PVH Corp., has unveiled its winter 2026 campaign, featuring a cast of ambassadors and cultural tastemakers. Each of them gets personal, revealing the rituals and quirks that make the season their own.
The campaign brings together global brand ambassadors Travis Kelce and Jisoo, actor Arón Piper, creator and cultural personality Quen Blackwell, New York Knicks basketball star Josh Hart, and Liverpool FC players Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet.
Through weekly video drops leading up to the holidays, audiences discover traditions that range from low-key to all-out, including anything-goes dress codes and serious food tastes. The idea is simple: there’s no single way to celebrate — the perfect holiday is personal. The campaign was shot in-house by Edward Cooke.
Travis Kelce in Tommy Hilfiger’s holiday campaign.
Courtesy of Tommy Hilfiger
“I’m excited for my first holiday as a married man,” said Kelce, who married Taylor Swift this past summer. “I love all the old traditions and can’t wait to start some new ones. I start celebrating as that tree goes up,” said Kelce, the tight end for the Kansas City Chiefs.
“There’s nothing quite like the holidays for bringing people together,” Tommy Hilfiger told WWD. “Family has always been at the heart of our brand, and that sense of connection has shaped our campaigns from the beginning. Over the years, we’ve brought together an incredible mix of personalities across fashion, art, music, entertainment and sport — we call it F.A.M.E.S. What I love about this campaign is getting a glimpse of the people behind the icons — their favorite traditions, family rituals, and the moments they look forward to all year. Everyone has their own idea of the perfect holiday, and that celebration of individuality, authenticity and optimism is what the brand has always been about.”
Arón Piper in Tommy Hilfiger’s winter campaign.
Courtesy of Tommy Hilfiger
Among some of the revelations, Piper heads to northern Spain for an au naturel winter swim, Wirtz competes with his sister for DJ duties, and Kelce combines a night game with home comforts. Blackwell takes holiday lights to another level with a festive drone show, while Guadeloupe music with Jacquet and curry goat with Hart are some of their favorite traditions.
Jeremy Jacquet featured in Tommy Hilfiger’s winter campaign.
Courtesy of Tommy Hilfiger
“My perfect holiday is all about taking it easy,” said Jisoo, the South Korean singer, songwriter and actress who rose to global fame as a member of the K-pop girl group Blackpink. “If it’s a day off, I’ll sleep as long as I can and hopefully wake up around dinner time. Then I’ll order something delicious with dessert arriving at the same time so I can go straight from one to the other. That’s my idea of a very good day.”
Jisoo in Hilfiger’s winter campaign.
Courtesy of Tommy Hilfiger
In the campaign, the cast pairs rich textures and elevated layering. Kelce wears the wool chore jacket, while Wirtz showcases one of the season’s most liftable sweaters. Szoboszlai wears a cable knit in warm lambswool, while Jacquet layers a polo sweater over a striped top. Jisoo wears the iconic cable knit crew neck, while Hart layers the wool chore jacket. Piper pairs the iconic zip-through cable knit with an all-denim look, and Blackwell wears the cable knit in super-soft wool.
Quen Blackwell in Tommy Hilfiger’s winter campaign.
Courtesy of Tommy Hilfiger
“Over the years, we’ve built a remarkable circle of people who have each become part of our story, and this campaign shows a side of them we don’t often get to see. There’s warmth, humor and plenty of personality — a contemporary take on the best of family life, expressed through confident modern prep.”
Josh Hart in Tommy Hilfiger’s winter campaign.
Courtesy of Tommy Hilfiger
The winter 2026 collection will be available on Tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners throughout the season.
The campaign, which launches Thursday, will appear on Tommy.com, Hilfiger’s consumer newsletters, global organic social, talent channels, paid media, and global PR and earned media.