{"id":69,"date":"2026-10-28T07:36:38","date_gmt":"2026-10-28T04:36:38","guid":{"rendered":"https:\/\/wom.beauty\/?p=69"},"modified":"2026-10-28T07:36:38","modified_gmt":"2026-10-28T04:36:38","slug":"jason-aldean-launches-10stone-collection-with-truetimber-at-walmart-affordable-authentic-american-style","status":"publish","type":"post","link":"https:\/\/wom.beauty\/?p=69","title":{"rendered":"Jason Aldean Launches 10Stone Collection with TrueTimber at Walmart: Affordable, Authentic American Style"},"content":{"rendered":"


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\n\tJason Aldean is flexing his fashion muscle through a new collaboration with the TrueTimber brand.<\/p>\n

\n\tThe country music star partnered with the Inman, S.C.-based camo\/hunting brand on 10Stone, a lifestyle brand being sold at Walmart. The collection blends Aldean\u2019s personal style and is grounded \u201cin grit, family, faith and a deep respect for the outdoors.\u201d It features T-shirts, hoodies, pearl-snap shirts, button-downs, jeans and caps.<\/p>\n

\n\t\u201cI love that 10Stone is a brand built for real life, and the collection reflects that. It\u2019s resilient, versatile and hardworking \u2014 just like its customers across the country,\u201d Aldean said.<\/p>\n

\n\tThe singer, who has more than 60 platinum certifications in his career and recently charted his 32nd number-one single, added: \u201c10Stone is really an extension of the way I\u2019ve lived my life and built my career. It\u2019s inspired by the people I grew up around: hardworking folks who value quality and aren\u2019t afraid to put in the work.\u201d<\/p>\n

\n\tHe said his goal was \u201cto create something that felt authentic to who I am and the audience that\u2019s supported me for years. The tag line is \u2018Premium Quality. American Grit.,\u2019 and that\u2019s really the foundation of everything we\u2019re doing, and the foundation of a lot of our fans.\u201d<\/p>\n

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\t\t\t\t\t\t\"Jason<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tJason Aldean in pieces from 10Stone.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAldean added that he needs apparel that would work both on stage and at home. \u201cI do put thought into what I wear on stage. It\u2019s got to work from a utility standpoint \u2014 we are out there for three-plus hours performing live each night \u2014 but also want it to work with the show aesthetically.\u201d<\/p>\n

\n\tHe was also insistent that the collection be reasonably priced. \u201cWorking with Walmart gives us the ability to reach people all across the country. It\u2019s where millions of Americans already shop every week. We wanted to make 10Stone accessible without sacrificing quality.\u201d T-shirts are $11.98, a hoodie or a short-sleeve pearl-snap shirt is $24.98, a long-sleeve button-down or a jean is $29.98 and a cap is $6.98.<\/p>\n

\n\tAldean said he was drawn to the name because it \u201crepresents strength, resilience and toughness, qualities that have always been important to me both personally and professionally. It\u2019s about showing up every day, working hard and earning what you\u2019ve got.\u201d<\/p>\n

\n\t\u201c10Stone represents the kind of brand we\u2019re proud to partner with \u2014 one rooted in the authenticity of the American spirit,\u201d said TrueTimber chief executive officer Rusty Sellars. \u201cBy combining Jason\u2019s vision with TrueTimber\u2019s product expertise and experience creating the world\u2019s bestselling camo, we\u2019ve created a collection that feels authentic to the people who wear it.\u201d<\/p>\n<\/div>\n


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Jason Aldean is flexing his fashion muscle through a new collaboration with the TrueTimber brand. The country music star partnered with the Inman, S.C.-based camo\/hunting brand on 10Stone, a lifestyle brand being…<\/p>\n","protected":false},"author":1,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-stories"],"_links":{"self":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69"}],"version-history":[{"count":0,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/69\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/media\/70"}],"wp:attachment":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}