\n\tNow Dallas Cowboy fans can wear their allegiance on their feet thanks to Stance, which is the latest company to sign a licensing deal with the National Football League.<\/p>\n
\n\tStance, which is owned by Marquee Brands, has signed a multiyear license with the sports league to produce branded socks and underwear for all 32 teams. The collection is being produced by United Legwear & Apparel Co. and include lifestyle socks featuring advanced fabrications with technical details including strategic compression zones, cushioning and breathable materials. Underwear styles will include Stance\u2019s Butter Blend fabric, Featherseam construction and a Core-Flex waistband.<\/p>\n
\n\t\u201cThe NFL sits at the center of sport, culture and fandom, making this agreement a significant milestone for Stance,\u201d said Rachel Terrace, chief commercial and growth officer of Marquee Brands. \u201cAs a brand that uniquely bridges performance and self-expression, Stance is well positioned to deepen its connection with athletes and fans, expand its reach across one of the most engaged communities in sports and further strengthen its position in premium socks and underwear. This agreement elevates Stance onto one of the most influential stages in sports and reinforces our vision for the brand\u2019s continued growth.\u201d<\/p>\n
\n\t\u201cWe\u2019re excited to announce this agreement as we continue to find creative ways for fans to support their favorite teams,\u201d said Casey Collins, senior vice president of consumer products at the NFL. \u201cStance has done a tremendous job of building a connection with different sports fans, and we look forward to bringing that energy to the NFL.\u201d<\/p>\n
\n\t\u201cThe NFL is one of the most powerful platforms in American culture,\u201d said Isaac Ash, chief executive officer of United Legwear. \u201cThe Super Bowl alone is watched by over 100 million viewers \u2014 nearly a third of the country. We\u2019re proud to bring Stance\u2019s craftsmanship and design to such a large, passionate fanbase.\u201d<\/p>\n
\n\tThe first release of the Stance NFL collection of socks is being sold on the brand\u2019s website. An expanded selection of socks as well as the underwear will be available for the holidays at NFLshop.com, Fanatics, select sports specialty retailers, stadium stores and other retailers globally.<\/p>\n<\/div><\/div>\n
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