\n\tMAKING CAPITAL<\/strong>: Daily life in Madrid is nearly as colorful as Loewe\u2018s pre-spring 2027 collection.<\/p>\n \n\tThat\u2019s the main takeaway from the campaign lensed by Talia Chetrit, who trained her lens on shop shutters nearly the same yellow as a polo shirt, balcony awnings on a modernist apartment block that echo the shade of orange trousers, and tiled tapas bars that share a similar geometry with checkered clothes and handbags.<\/p>\n \n\tDropping Tuesday on Loewe\u2019s digital channels, the images and videos star actors Diego Calva, Victoria Luengo, and Kristine Fr\u00f8seth, plus Loewe brand ambassador Jiang Qiming.<\/p>\n \n\tLoewe\u2019s creative directors Jack McCollough and Lazaro Hernandez have collaborated since Day One with Chetrit, a fine art photographer whose work is held in the permanent collections of the Whitney Museum of American Art and the Los Angeles County Museum of Art. Her work explores intimacy, performance and identity.<\/p>\n \n\tFor the Loewe shoot, she captured the cast amidst Madrid\u2019s grocery stalls, subways and highways, exalting \u201cdynamic everyday surroundings, invigorated with a restless energy and an irreverent eye,\u201d according to Loewe.<\/p>\n \n\tLeather goods also play a prominent role in the campaign, depicted against polished counters and painted metal security shutters. <\/p>\n \n\tFeatured handbags include the Flamenco, the Amazona 180 in new colors and grained leather, plus the new Flamenco Flap model with an interlocking metal interpretation of the line\u2019s signature knots.<\/p>\n \n\tAn accompanying video campaign features an intense electronic soundtrack by Frederick Sanchez, heightening its urban vibe.<\/p>\n \n\tThe pre-spring 2027 begins arriving in stores on Nov. 27.<\/p>\n<\/div><\/div>\n MAKING CAPITAL: Daily life in Madrid is nearly as colorful as Loewe\u2018s pre-spring 2027 collection. That\u2019s the main takeaway from the campaign lensed by Talia Chetrit, who trained her lens on shop…<\/p>\n","protected":false},"author":1,"featured_media":44,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-stories"],"_links":{"self":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43"}],"version-history":[{"count":0,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/43\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/media\/44"}],"wp:attachment":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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