\t\t\t\t\t\t \t\t\t\t\tAn ad image from the Natori x Johnny Was collaboration.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Natori x Johnny Was<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tDrawing from Natori\u2019s print archive, the collection reinterprets the brand\u2019s signature motifs through the distinctive color palette and embroidery techniques of Johnny Was. The assortment includes silk robes, caftans, pajama sets and elevated loungewear.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA silk robe from Natori x Johnny Was campaign.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Natori x Johnny Was<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe collection will be sold at Johnny Was\u2019 72 stores across the U.S., johnnywas.com and natori.com, starting Monday.<\/p>\n \n\t\u201cFor me, it\u2019s always about bringing art into life. Johnny Was shares that spirit, which made this collaboration so much fun,\u201d said Josie Natori, founder of Natori. <\/p>\n \n\t\u201cJosie Natori has inspired me for years \u2014 as a designer, leader and mentor who is always looking ahead. From our first collaborations in women\u2019s ready-to-wear and intimate apparel to this new chapter with Johnny Was, working together with her [Natori] again is a special full-circle moment,\u201d said Lisa Kazor, president of Johnny Was.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA campaign image from Natori x Johnny Was <\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Natori x Johnny Was<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tKazor assumed her role at Johnny Was in December 2025, having worked as chief commercial officer and strategic adviser for the brand since April 2025. Earlier, she held roles at Bloomingdale\u2019s, Tourneau\/Bucherer, and Joor, and spent 25 years at Neiman Marcus Group, rising to senior vice president, general merchandise manager of women\u2019s ready-to-wear, outerwear and intimates.<\/p>\n \n\tOxford Industries acquired Johnny Was in September 2022 for $270 million. Johnny Was started in 1987.<\/p>\n \n\tAsked what brought the deal together, Natori told WWD, \u201cFirst, I could not say no to Lisa Kazor, who is president. I have known and worked with Lisa for over 30 years at Neiman Marcus. Second, I loved the idea of trying something new. Our two brands share the same values of artistry and print. It was enticing to be in 70 new doors for holiday in a category that Natori is an authority.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA campaign image from Natori x Johnny Was <\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Natori x Johnny Was<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tNatori, which was founded in 1977 by Josie Natori, is a family-owned lifestyle brand known for its distinctive East-meets-West aesthetic. What began with lingerie and sleepwear has evolved into ready-to-wear, accessories, home and more.<\/p>\n \n\tDiscussing the design process, Natori said, \u201cIt\u2019s been really a fun process. They started a year ago going through our archives which was the basis of the prints as well as a capsule \u2018couture\u2019 collection of embroidered kimonos. She added that there are also \u201camazing embroidered caftans, all handcrafted in our factory on the Philippines.\u201d <\/p>\n \n\tKazor added, \u201cThis collaboration brought together deep friendship, respect and admiration, and I was thrilled to share that with my team and Josie\u2019s. It was very personal from start to finish.\u201d<\/p>\n \n\tShe said that as the company evolves the Johnny Was brand, their embroidery and prints are what sets them apart. \u201cPartnering with Natori gave our team the chance to immerse ourselves in art meets fashion, alongside a trusted mentor. The energy between our two teams was fabulous. We had so much cun choosing prints and playing with embroideries. And Josie is simply delightful. She makes you laugh, and that joy comes through in the collection,\u201d Kazor said.<\/p>\n \n\tKazor said her favorite pieces are the hand-embroidered ones. \u201cThe limited-edition dusters and caftans are superlative examples of the craft of both brands.\u201d She also likes the pajamas, which are seasonless, and pointed to the embroidered hoodie and blankets as potential gifts.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA Natori x Johnny Was campaign image.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Natori x Johnny Was<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cWhat makes this collaboration so special is how naturally the two brands complement each other,\u201d said Christy Whitley, head of design at Johnny Was. \u201cNatori has this incredible archive of prints, and we were able to bring our own personality through color and embroidery. The result feels feminine and a little unexpected, bringing that same sense of artistry into everyday moments at home with pieces that are both beautiful and comfortable.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA holiday image from the Natori x Johnny Was collaboration.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Natori x Johnny Was<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tDesigned to move between occasions, the collection embraces the growing versatility of innerwear as outerwear. Prices range from $160 to $2,400.<\/p>\n<\/div>\n Johnny Was and Josie Natori have launched a loungewear collaboration, rooted in the concept of Artful Living. The collection, under the label Natori x Johnny Was, reimagines everyday dressing through expressive prints,…<\/p>\n","protected":false},"author":1,"featured_media":28,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-stories"],"_links":{"self":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27"}],"version-history":[{"count":0,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/27\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/media\/28"}],"wp:attachment":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"
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