{"id":245,"date":"2026-11-06T01:57:18","date_gmt":"2026-11-05T22:57:18","guid":{"rendered":"https:\/\/wom.beauty\/?p=245"},"modified":"2026-11-06T01:57:18","modified_gmt":"2026-11-05T22:57:18","slug":"twillory-launching-stylish-functional-womens-performance-wear-collection","status":"publish","type":"post","link":"https:\/\/wom.beauty\/?p=245","title":{"rendered":"Twillory Launching Stylish, Functional Women’s Performance Wear Collection"},"content":{"rendered":"


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\n\tTwillory is taking the plunge into womenswear.<\/p>\n

\n\tThe direct-to-consumer menswear brand was founded in 2014 with just dress shirts, but soon segued into tailored clothing in machine-washable performance fabrics. It\u2019s this expertise the team is also applying to its women\u2019s offering, which launches Friday.<\/p>\n

\n\t\u201cWhen we started Twillory, we were making high-end fine tailored dress shirts,\u201d said Eli Blumstein, cofounder. \u201cWhat we learned over time was there\u2019s a way to earn your way into a man\u2019s closet, and that is through overdelivering on functionality and performance features. Where we\u2019ve gone since those early days is actually marrying what we love about our comfortable clothing that we travel in and wear to the gym with fine tailored menswear.\u201d<\/p>\n

\n\tHe said the goal was to develop a wardrobe that allowed men to look good in \u201chigh-powered meetings\u201d by creating pieces that didn\u2019t require dry cleaning, didn\u2019t wrinkle and could be put into a carry-on. It started with shirts and then, post-pandemic, the brand moved into washable performance suits. The success of that led to the development of a lightweight suit, the Air suit, made from a mesh fabric that allows airflow, followed by the lightweight Gravity fabric as well as performance linen styles.<\/p>\n

\n\t\u201cBut our number-one request was from women asking when we were going to do something for them,\u201d Blumstein said. \u201cMy wife started stealing all my blazers, styling them her own way, rolling up the sleeves, matching them with different pieces. So we realized that we have a real opportunity here: really chic, high-end design, beautifully tailored pieces for a woman who wants to be stylish, but at the same time take all the pain out of dressing.\u201d<\/p>\n

\n\tThe company turned to Janet Goldschmidt, wife of cofounder Richard Goldschmidt and an interior designer, to design the collection alongside Marianna Gonzalez.<\/p>\n

\n\t\u201cMy idea was to take styles from high-fashion runway shows in Milan and make them chic for the person who wishes they can have real high-end designers in their workday [wardrobe] every single day and also have the practicality of the performance,\u201d Janet Goldschmidt said.<\/p>\n

\n\tThe launch collection will feature 30 styles and will feature Twillory\u2019s signature fabrics: T-Air, Gravity and Hybrid Wool \u2014 in an assortment of button-down shirts, dresses, knitwear, trousers, blazers and a lounge set.<\/p>\n

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\t\t\t\t\t\t\"Twillory<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tDresses from the Twillory women\u2019s line.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tcourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cI wanted the Twillory women\u2019s line to be effortlessly polished, feminine and functional,\u201d said Gonzalez. \u201cThe goal was to bring Twillory\u2019s signature performance fabrics into a modern women\u2019s wardrobe, creating pieces that transition seamlessly from work to travel and everything in between. It was important to me that the collection felt feminine yet refined, while also staying true to the brand identity.\u201d<\/p>\n

\n\tPants will retail for $195, sweaters for $85, dresses for $275, blazers for $389 and suits for $584. The collection will be sold online as well as at the company\u2019s store in Cedarhurst, N.Y.<\/p>\n

\n\tBlumstein said Twillory, which also operates a store in Toms River, N.J., is finalizing a lease for a store in Midwood in Brooklyn that will include \u201ca big, beautiful women\u2019s department,\u201d he said. \u201cThis is our first store that\u2019s going to be post the collection, so we\u2019re really thinking women\u2019s first with this one.\u201d<\/p>\n

\n\tSo how big does the company think women\u2019s can ultimately be for Twillory? \u201cIf the women\u2019s department outshines the men\u2019s, we\u2019ll be thrilled,\u201d he said. \u201cWe know there\u2019s a place in the market for this. We\u2019re always going to be bringing something new and staying on the current trends while keeping all the functionality that\u2019s going to make wearing these pieces very easy and seamless for women.\u201d<\/p>\n<\/div>\n


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