{"id":199,"date":"2026-11-04T15:03:50","date_gmt":"2026-11-04T12:03:50","guid":{"rendered":"https:\/\/wom.beauty\/?p=199"},"modified":"2026-11-04T15:03:50","modified_gmt":"2026-11-04T12:03:50","slug":"amiri-launches-first-latin-american-store-on-mexico-citys-luxury-polanco-avenue","status":"publish","type":"post","link":"https:\/\/wom.beauty\/?p=199","title":{"rendered":"Amiri Launches First Latin American Store on Mexico City&#8217;s Luxury Polanco Avenue"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"article-content\">\n\t\t\t\t\t\t\t\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAmiri is headed south of the border.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Los Angeles-based designer brand has opened its first flagship in Latin America, in Mexico City.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe two-story, 2,863-square-foot store on Avenida Presidente Masaryk in Polanco, the most expensive shopping street in the city, is part of the company\u2019s global expansion.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDesigned by founder and creative director Mike Amiri, the store reflects the distinct design language of Amiri boutiques worldwide, while also nodding to the culture of the city through the use of locally sourced materials and furnishings.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:819px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/819)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/11\/Photo-Nov-02-2026-9-12-55-AM.jpg?w=240\" alt=\"Amiri in Mexico City.\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/11\/Photo-Nov-02-2026-9-12-55-AM.jpg?w=2048 4161w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/11\/Photo-Nov-02-2026-9-12-55-AM.jpg?resize=120,150 120w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/11\/Photo-Nov-02-2026-9-12-55-AM.jpg?resize=240,300 240w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"819\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">Inside the new store in Mexico.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe exterior facade is rendered in Santo Tom\u00e1s marble, quarried in Mexico, which is also used on the interior as accents on display cases and columns. The marble is complemented by cream-colored travertine flooring, neutral, textural wallpaper and sheer drapes intended to be reminiscent of Old Hollywood and the draped curtains of midcentury movie houses that have long been at the center of Amiri\u2019s inspiration.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSculptural timber seating, leather lounge chairs, artisan-crafted tables and textured carpeting are also included in the space. Alongside these, the boutique showcases a selection of works by artists Stefano Di Cristofaro, Emiliano Massimini and Alex Slonimsky.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Mexico City flagship offers ready-to-wear, footwear and accessories for both men and women.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAmiri now operates more than 30 stores globally. In the first half of 2026, the privately owned fashion house, with Italian fashion group OTB as a minority partner, posted a 10 percent sales increase, bringing its volume to around $300 million.<\/p>\n<\/div><\/div>\n<p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amiri is headed south of the border. The Los Angeles-based designer brand has opened its first flagship in Latin America, in Mexico City. The two-story, 2,863-square-foot store on Avenida Presidente Masaryk in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-stories"],"_links":{"self":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199"}],"version-history":[{"count":0,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/media\/200"}],"wp:attachment":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}