\t\t\t\t\t\t \t\t\t\t\tAli Brunson for Terez.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Terez<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cIt was such a fun experience, especially because New York basketball is such a big part of the city\u2019s culture and identity,\u201d Brunson told WWD about starring in the Terez campaign. \u201cThere\u2019s an incredible energy around the Knicks, and being part of a collection that celebrates such a special moment for the team and its fans was really exciting. It\u2019s hard to pick just one favorite, but I love that the pieces make a statement while still feeling effortless enough to wear beyond game day.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAli Brunson for Terez.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Terez<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tTerez founder Zara Terez Tisch explained how Brunson came to star in the campaign.<\/p>\n \n\t\u201cShe embodies the energy, confidence and style of the city, and we loved the idea of bringing together her personal style with the excitement surrounding the Knicks\u2019 championship moment,\u201d Tisch said. \u201cFor us, it was about creating a campaign that felt authentic to the culture around the team, rather than simply showcasing a collection of clothing. We always love working with Ali and she has become a friend even outside of our work together.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAli Brunson and Zara Terez Tisch.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Terez<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tBrunson and Terez are both female founders, another element connecting them beyond their love of New York City and the Knicks. Brunson, who is a doctor of physical therapy, launched The AMB Method, which is described as bridging the gap between physical therapy and strength training.<\/p>\n \n\t\u201cI think there\u2019s something incredibly powerful about women supporting women, especially in business,\u201d Brunson said. \u201cBeing a founder comes with its own set of challenges, and there\u2019s so much value in connecting with other women who understand that experience. I\u2019m always inspired by women who are building something of their own, taking risks and creating opportunities for others along the way. I think the more we spotlight one another, the more we help create an environment where the next generation of female entrepreneurs feels empowered to take that leap, too.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAli Brunson for Terez.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWhat does getting dressed up for Knicks games look like for Brunson? With Jordyn Woods\u2019 lucky orange bag going viral during the Knicks\u2019 incredible playoffs run last season, WWD had to know if Brunson has anything similar in her own wardrobe that brings good luck to the games.<\/p>\n \n\t\u201cI definitely believe in having a little game-day ritual,\u201d Brunson said. \u201cI tend to gravitate toward pieces that make me feel confident and comfortable, but I also love having something that feels special or has a little personal meaning behind it. For me, it\u2019s less about having one specific lucky item and more about getting dressed in a way that puts me in the right mindset. Of course, once you wear something during a big win, it\u2019s hard not to want to wear it again for the next game.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAli Brunson for Terez.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Terez<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWomen-focused sports apparel has been on the rise recently, and Terez has been an intentional part of that shift in the fashion industry.<\/p>\n \n\t\u201cFor a long time, women\u2019s sports apparel was largely an afterthought, with limited options beyond oversize jerseys and traditional merchandise,\u201d Tisch said. \u201cWomen have always been passionate sports fans, and they deserve to have options that reflect their personal style.\u201d<\/p>\n \n\tThe founder continued, \u201cThat\u2019s something I\u2019ve been committed to at Terez from the beginning. As a woman and a mom, I understand how much fashion can be an expression of identity, and I want women to feel like they don\u2019t have to choose between their love of sports and their love of fashion.\u201d<\/p>\n \n\tBrunson has noticed the uptick in sports apparel tailored for women, too. \u201cI think this shift represents something bigger than fashion. Women are increasingly visible and influential in sports culture, both as fans and as participants, and the industry is finally catching up.\u201d<\/p>\n<\/div>\n Who better to model a New York Knicks championship women\u2019s apparel collection than Ali Brunson, the wife of New York City\u2019s reigning king, Jalen Brunson? Ali Brunson, founder of The AMB Method,…<\/p>\n","protected":false},"author":1,"featured_media":182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-stories"],"_links":{"self":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181"}],"version-history":[{"count":0,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Ali](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/11\/Ali-Brunson-Terez.jpg?w=208\")
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