\t\t\t\t\t\t \t\t\t\t\tThe Express campaign with Delilah Belle, Lisa Rinna and Harry Hamlin. <\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Express<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cThe Hamlins are the perfect family to bring our holiday campaign to life,\u201d said Joe Berean, chief marketing officer at Express. \u201cThey\u2019re iconic, entertaining and unapologetically themselves. We wanted to capture that spirit in a way that feels festive, playful and a little unexpected, while celebrating the confidence and individuality at the heart of Dress to Express.<\/p>\n \n\t\u201cIt\u2019s our first time working with Lisa and Harry. However, we previously worked with Delilah and Mick in the spring of this year, so this was a natural and really organic extension of that relationship. Actually, we had a lot of success with that campaign,\u201d Berean said. That campaign was their number-one socially engaged campaign on their social channels this year. \u201cWe had amazing selling, especially with Delilah\u2019s looks that she wore in the campaign,\u201d he said.<\/p>\n \n\tBerean said when it came time to think about their holiday campaign, their goal was, \u201cHow do we stand out in the market and build on what\u2019s been working for us?\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe Express campaign with Delilah Belle, Harry Hamlin and Lisa Rinna.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tBerean said they are taking a \u201cmultigenerational\u201d approach to their marketing, with the goal of appealing to their existing customers and also reaching new ones. \u201cAnd talent like Delilah Belle really are engaged in that way that they can connect with not only our existing customers but new audiences.\u201d As for Rinna, he said people know her not just from reality TV and her showing up at major award shows, but she and Harry have a holiday show in New York, \u2018It\u2019s a Wonderful Life.’\u201d<\/p>\n \n\tRinna said, \u201cThere\u2019s nothing I love more than getting dressed up, celebrating with family and having a little fun. Doing this with Harry and Delilah was such a blast \u2014 and trust me, we know how to make the holidays entertaining.\u201d<\/p>\n \n\t\u201cHoliday time with family is my favorite, especially when fashion is involved,\u201d said Delilah Belle Hamlin. \u201cI love that Express has something for every kind of celebration, whether you\u2019re going all out or keeping things cozy. Everyone gets to make the look their own.\u201d<\/p>\n \n\tThe collection features looks for dressed-up evenings to cozy gatherings at home. Women\u2019s highlights include the signature Editor Suit in new finishes, statement sequin dresses, plush faux-fur outerwear and elevated knits. Men\u2019s highlights include a velvet tuxedo jacket, modern suiting and festive layers.<\/p>\n \n\tShot in Los Angeles by Adam Franzino, the campaign unfolds through a series of playful holiday vignettes, set to modern remixes of Tchaikovsky\u2019s famed \u201cThe Nutcracker.\u201d From Rinna\u2019s dance moves to family antics, the campaign comes to life across video, social, digital and Express stores throughout the season.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tLisa Rinna, Harry Hamlin and Delilah Belle in the Express campaign.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Express<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tFeatured styles range from $38 to $298 at express.com and select Express stores nationwide. Express has 381 Express stores, which include 222 retail stores and 159 factory outlets.<\/p>\n \n\tDiscussing holiday projections, Berean said, \u201cWe\u2019re coming off a strong [third quarter], which is not quite wrapped yet, but we\u2019re feeling really optimistic. And then with this really distinctive and standout talent campaign, we really feel like we\u2019re positioned to have a really breakthrough holiday season.\u201d<\/p>\n<\/div>\n This holiday season, Express will unveil \u201cHoliday, Hamlin Style,\u201d a campaign featuring Lisa Rinna, Harry Hamlin, Delilah Belle Hamlin and Delilah\u2019s boyfriend, Mick Maio. The multigenerational campaign captures the Hamlins celebrating. From…<\/p>\n","protected":false},"author":1,"featured_media":144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-stories"],"_links":{"self":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143"}],"version-history":[{"count":0,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/media\/144"}],"wp:attachment":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"The](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/10\/Holiday-Hamlin-Style-2-1.jpg?w=300\")
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