{"id":137,"date":"2026-11-02T08:48:32","date_gmt":"2026-11-02T05:48:32","guid":{"rendered":"https:\/\/wom.beauty\/?p=137"},"modified":"2026-11-02T08:48:32","modified_gmt":"2026-11-02T05:48:32","slug":"stray-kids-i-n-fronts-festive-damiani-holiday-campaign-his-third","status":"publish","type":"post","link":"https:\/\/wom.beauty\/?p=137","title":{"rendered":"Stray Kids\u2019 I.N Fronts Festive Damiani Holiday Campaign, His Third"},"content":{"rendered":"


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\n\tTHREE\u2019S A TREND: <\/strong>Damiani ambassador I.N, a member of K-pop sensation Stray Kids, is back in front of the camera for the Italian jeweler\u2019s holiday campaign, alongside model Mariacarla Boscono.<\/p>\n

\n\tTitled \u201cWinter Whites\u201d and shot by German, but London-based photographer Larissa Hofmann and with art direction by Christopher Simmonds, the campaign is a continuation of the concept of Italian timeless elegance introduced with the previous two ads fronted by the pair, and previously by Jessica Chastain.<\/p>\n

\n\tThe sophisticated portraits of I.N and Boscono are set against richly decorated Italian palazzos, with frescoed walls, molding and antique furniture visible in the background, alongside flower bouquets.<\/p>\n

\n\tThe South Korean star is captured in a demure Safari top or leather blazer donning jewels from Damiani\u2019s Belle \u00c9poque and Belle \u00c9poque Reel collections, including the signature cross pendent. Boscono, clad in sophisticated cocktail attire, sports pieces from the Margherita and Mimosa collections, including a high jewelry set comprising a white gold necklace and earrings decked in diamonds, sapphires and opals.<\/p>\n

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\t\t\t\t\t\t\"Stray<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tStray Kids\u2019 I.N fronts the holiday Damiani ad campaign.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tLarissa Hofmann\/Courtesy of Damiani<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tBorn in Busan, South Korea, in 2001, Yang Jeong-in, known as I.N, debuted as a vocalist with Stray Kids in 2018 with the EP \u201cI Am Not.\u201d<\/p>\n

\n\tThe Stray Kids\u2019 member is not the first formal male ambassador for Damiani, which has a track record of linking with male celebrities. In 2022, the jewelry company named South Korean actor Son Suk-Ku an ambassador.<\/p>\n

\n\tThe jewelry brand has a legacy of conscripting celebrities for its ad campaigns, from Chastain and Brad Pitt to Sharon Stone and Jennifer Aniston.<\/p>\n

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\t\t\t\t\t\t\"Mariacarla<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tMariacarla Boscono fronts the holiday Damiani ad campaign.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tLarissa Hofmann\/Courtesy of Damiani<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThe storied Damiani was founded in Valenza, Italy, in 1924 by Enrico Grassi Damiani and has gained praise from celebrities including Aniston and Stone, as well as Tilda Swinton, Sophia Loren, Gwyneth Paltrow and Isabella Rossellini, among others.<\/p>\n

\n\tAs reported, leading watch trade fair Watches and Wonders revealed that Damiani is joining the exhibitors\u2019 lineup in 2027, signaling a further push in the watchmaking category for the Italian brand.<\/p>\n<\/div>\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

THREE\u2019S A TREND: Damiani ambassador I.N, a member of K-pop sensation Stray Kids, is back in front of the camera for the Italian jeweler\u2019s holiday campaign, alongside model Mariacarla Boscono. Titled \u201cWinter…<\/p>\n","protected":false},"author":1,"featured_media":138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-stories"],"_links":{"self":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137"}],"version-history":[{"count":0,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/media\/138"}],"wp:attachment":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}