{"id":135,"date":"2026-10-31T05:33:07","date_gmt":"2026-10-31T02:33:07","guid":{"rendered":"https:\/\/wom.beauty\/?p=135"},"modified":"2026-10-31T05:33:07","modified_gmt":"2026-10-31T02:33:07","slug":"yeti-launches-performance-apparel-collection-durable-innovative-outdoor-gear","status":"publish","type":"post","link":"https:\/\/wom.beauty\/?p=135","title":{"rendered":"Yeti Launches Performance Apparel Collection: Durable, Innovative Outdoor Gear"},"content":{"rendered":"


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\n\tYeti may be best known for its nearly indestructible coolers and drinkware, but it\u2019s now throwing its hat into the performance apparel ring.<\/p>\n

\n\tThe brand, which was founded by Roy and Ryan Seiders in 2006, has released a capsule of men\u2019s and women\u2019s layering and outerwear pieces. The collection features a hooded hybrid down jacket, a hooded rain jacket, fleece full-zip and merino full-zip and quarter-zip styles for both men and women. Prices online range from $180 for the fleece full-zip to $400 for the hooded hybrid down jacket.<\/p>\n

\n\t\u201cYeti\u2019s evolution is grounded in a simple belief held by our founders when they built the first Yeti cooler in Driftwood, Texas \u2014 if something doesn\u2019t work, fix it. And if it doesn\u2019t exist, build it,\u201d said Trent Bush, vice president of apparel. \u201cAs with the creation of the Tundra hard cooler, Yeti innovation continues to be driven by a refusal to accept that durability, performance and design have to be trade-offs. That open-mindedness and a relentless determination to make the best product available has propelled the business for 20 years.\u201d<\/p>\n

\n\tHe added that as Yeti moved beyond coolers to hunting and fishing products, \u201cwe began noticing people started using our products in cases and places we never would have guessed.\u201d That led the company to expand its reach into other categories.<\/p>\n

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\t\t\t\t\t\t\"Yeti's<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tThe Tensleep down jacket.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cOver the last 20 years, we\u2019ve expanded into drinkware, soft coolers, bags, gear cases, tabletop products, cookware and broader outdoor living gear, including blankets and chairs,\u201d Bush said. The brand\u2019s \u201capparel journey\u201d began with Yeti-branded hats being included as gifts inside hard coolers, Bush said. The success of that product led the company to begin creating apparel.<\/p>\n

\n\t\u201cIt\u2019s something our communities and fans have requested for years, and we see strong consumer demand for Yeti-branded apparel today. Products like hats, Ts, hoodies and sun shirts have already shown success and we know people want more ways to wear the brand.\u201d<\/p>\n

\n\tThe success also opened the door to performance apparel. \u201cWe believe there is room to bring Yeti\u2019s approach to quality, durability and field-tested product design into a large, fragmented category that is ready for innovation,\u201d Bush said. \u201cOver the last several years we\u2019ve thoughtfully assembled an exceptional team with deep expertise in apparel design, materials and product development. As we continue to build our capabilities, we\u2019re excited about the opportunity to bring a distinctly Yeti perspective to performance apparel and showcase the talent we\u2019ve brought together.\u201d<\/p>\n

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\t\t\t\t\t\t\"A<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tA look from Yeti\u2019s performance apparel collection.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tIn the launch collection, the Tensleep hooded hybrid down jacket features ExpeDry down that maintains warmth in damp conditions while Lavalan wool offers moisture management and resists odor. It has a cinchable hood and hem, interior stash pockets and a water-repellent finish.<\/p>\n

\n\tThe Tilloo rain jacket is a three-layer waterproof shell with a water-repellent finish and microporous membrane. The packable piece has adjustable cuffs, a cinchable hem and bonded-brim hood.<\/p>\n

\n\tThe Sansaba full-zip fleece is made from PrimaLoft Bio fleece that manages moisture and releases heat. It has gusseted arms and elastic cuffs and hem.<\/p>\n

\n\tAnd the Hueco full-zip is made from merino wool, engineered to stretch and recover as a heavyweight piece, while the Caprock quarter-zip offers the same features in a midweight layer waffle-knit construction.<\/p>\n

\n\tNuyarn Technologies partnered with Yeti on the merino wool pieces. The performance yarn and fabric company said its proprietary spinning technology delivers nine times greater durability, 35 percent more thermal retention and triple the drying speed with a 30 percent reduction in materials.<\/p>\n

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\t\t\t\t\t\t\"The<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tThe Caprock quarter-zip.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cWe are proud to integrate our advanced technology into this debut collection and have further styles in development,\u201d said Andy Wynne, chief executive officer of Nuyarn.<\/p>\n

\n\tBush said Yeti plans to launch additional styles and colors next year in the performance collection.<\/p>\n

\n\t\u201cWe\u2019re applying the same principles that have guided every category we\u2019ve entered: durability, thoughtful design, rigorous testing and a deep understanding of how our products perform in the field. Rather than simply putting our logo on apparel, we\u2019re focused on building technical products that reflect the standards people expect from Yeti.\u201d<\/p>\n

\n\tBush said the company sees \u201cmeaningful expansion potential in apparel\u201d going forward. \u201cIt\u2019s a large global category, and we believe there\u2019s an incredible opportunity to lead by approaching it the Yeti way.\u201d<\/p>\n

\n\tThe initial collection is available through Yeti\u2019s stores as well as on its website and in select retailers.<\/p>\n<\/div>\n


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Yeti may be best known for its nearly indestructible coolers and drinkware, but it\u2019s now throwing its hat into the performance apparel ring. The brand, which was founded by Roy and Ryan…<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-stories"],"_links":{"self":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=135"}],"version-history":[{"count":0,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/posts\/135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wom.beauty\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}